J Hus

J Hus Beautiful and Brutal Yard

Instagram Community Engagement

B.A.B.Y was J-Hus’ first album in 3 years and featured huge collaborations from Drake to Burnaboy. It’s a brilliant and charismatic take on Black British life and the team were thrilled to be able to be part of this album’s journey to #1.

+1M

TOTAL VIEWS

5%

ENGAGEMENT RATE

#1

Debut in the UK album charts

WHAT WE DID

Focusing on the Instagram blog space to reach relevant audiences, we seeded out a variety of creatives that either called attention to other marketing activities (like pop-up performances) or pushed hype around individual tracks on the album. 

VIEW ON INSTA

OUR WORK

Shaboozey

A Bar Song (Tipsy)

Sabrina Carpenter

Espresso

Chappell Roan

Good Luck, Babe!

DJO

End of Beginning

Myke Towers ft Bad Bunny

ADIVINO

Barbie Soundtrack

Barbie Soundtrack

Lana Del Rey

Say Yes to Heaven

Olivia Rodrigo

GUTS

All Case Studies

Lets work together.