J Hus

J Hus Beautiful and Brutal Yard

Instagram Community Engagement

B.A.B.Y was J-Hus’ first album in 3 years and featured huge collaborations from Drake to Burnaboy. It’s a brilliant and charismatic take on Black British life and the team were thrilled to be able to be part of this album’s journey to #1.

+1M

TOTAL VIEWS

5%

ENGAGEMENT RATE

#1

Debut in the UK album charts

WHAT WE DID

Focusing on the Instagram blog space to reach relevant audiences, we seeded out a variety of creatives that either called attention to other marketing activities (like pop-up performances) or pushed hype around individual tracks on the album. 

VIEW ON INSTA

OUR WORK

Barbie Soundtrack

Barbie Soundtrack

Lana Del Rey

Lana Del Rey – Say Yes to Heaven

Olivia Rodrigo

Olivia Rodrigo – GUTS

Pink Pantheress

Pink Pantheress – Boy’s a Liar

The Last Of Us

The Last of Us – Soundtrack

Ice Spice X Nicky Minaj

Princess Diana Remix

Calvin Harris

Calvin Harris Miracle

J Hus

J Hus Beautiful and Brutal Yard

All Case Studies

Lets work together.