J Hus Beautiful and Brutal Yard
Instagram Community Engagement
B.A.B.Y was J-Hus’ first album in 3 years and featured huge collaborations from Drake to Burnaboy. It’s a brilliant and charismatic take on Black British life and the team were thrilled to be able to be part of this album’s journey to #1.
Debut in the UK album charts
WHAT WE DID
Focusing on the Instagram blog space to reach relevant audiences, we seeded out a variety of creatives that either called attention to other marketing activities (like pop-up performances) or pushed hype around individual tracks on the album.VIEW ON INSTA