The Last Of Us

The Last of Us – Soundtrack

TikTok Influencers

As The Last of Us fever spread across the internet so did engagement around its beautiful soundtrack. Our client’s at Sony Classical tasked us with channeling some of the fervour and excitement around the HBO show to its soundtrack.

1M+

Engagements

200% Increase

UGC

WHAT WE DID

Focusing on Jessica Mazin’s haunting cover of Depeche Mode’s Never Let Me Down Again we identified fan-art communities as a key area where music and engagement around the show could overlap. We worked with artists and creators to make fan art dedicated to the show, synced by Mazin’s track.