Calvin Harris Miracle
TikTok Creator Campaign
‘Miracle’ was Harris’s 3rd Collaboration with Ellie Goulding and was steeped in Trance and Euro-Dance vibes that called back to the 90’s. The track had mainstream appeal but also leaned into niche Dance subcultures.
Creators in 10 different countries
in 8 different countries, and Harris’s 11th UK #1
WHAT WE DID
Our team loved the call-backs to 90’s Trance so we began by activating creators from these niche Dance communities to react to the track. Its lush and spacious mix was also perfect for ‘Aesthetic’ communities on TikTok. As awareness grew we expanded to multiple territories and introduced other Dance-alligned subcultures like Car-Tok, Capcut and finally, big-name tastemakers.